What Exactly Does a Digital Marketing Agency Do?

In today’s competitive world, every business needs an online presence. Having a website alone is not enough—you need visibility, traffic, and conversions. That’s where a digital marketing agency comes in. Agencies like DigitalBitsGen specialize in helping businesses build strong online strategies, attract new customers, and maximize ROI. But what exactly does a digital marketing agency do? Let’s break it down.

 

What is the Work of a Digital Marketing Agency?

A digital marketing agency offers services that help businesses promote their products or services online. Instead of traditional marketing methods like TV ads or billboards, agencies use digital channels such as:

• Search Engines (Google, Bing)
• Social Media (Facebook, Instagram, LinkedIn)
• Email Marketing
• Paid Ads (Google Ads, Meta Ads)
• Content Marketing

At DigitalBitsGen, we tailor strategies based on your business goals—whether it’s generating leads, increasing brand awareness, or boosting sales.

The 70-20-10 Rule in Digital Marketing

A good digital strategy follows the 70-20-10 rule:

• 70% of content focuses on what your audience is already looking for (SEO blogs, FAQs, product info).
• 20% is innovative content (new ideas, trends, case studies).
• 10% is experimental (trying new formats like reels, podcasts, or AI-driven campaigns).

At DigitalBitsGen, we apply this formula to balance safe strategies with creative experiments that help brands stand out.

Is It Worth It to Hire a Digital Marketing Agency?

• Expertise: Agencies have skilled teams in SEO, PPC, content, and design.

• Cost-Effective: Hiring a full-time in-house team is expensive.

• Scalability: Agencies adjust campaigns as your business grows.

• Technology: Access to premium tools and analytics.

Instead of trying to learn everything yourself, outsourcing to DigitalBitsGen saves time and delivers faster results.

How Much Does Digital Marketing Cost?

Digital marketing pricing depends on your goals, industry, and services. On average in India:

• SEO Packages: ₹15,000 – ₹50,000/month

• PPC Campaigns: ₹10,000 – ₹1,00,000/month (ad spend separate)

• Social Media Marketing: ₹20,000 – ₹70,000/month

At DigitalBitsGen, we provide customized pricing plans so you only pay for what your business needs.

Is Digital Marketing a Side Job?

Yes, digital marketing can also be pursued as a freelance career or side job. Many professionals earn by managing social media accounts, running ad campaigns, or writing SEO blogs. However, to achieve business-scale growth, hiring an agency like DigitalBitsGen is the best choice.

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Why Choose DigitalBitsGen?

• Proven track record of delivering ROI-driven results

• Skilled professionals in SEO, PPC, social media, and content

• Affordable packages tailored to startups and enterprises

• Dedicated account managers for seamless communication

With DigitalBitsGen, you’re not just hiring an agency—you’re partnering with a team that’s committed to your growth.